Online bingo is one of the fastest growing segments of the online gaming industry. As its popularity increases so do the number of online sites available. This in turn results in more and larger online bingo halls emerging as competitors in the market. This in turn results in larger online advertising campaigns and larger jackpots at stake attracting many potential players.
Players are attracted by the bingo promotions and bonuses that online sites are offering. These forms of advertising have become very popular in the online bingo market and players can now expect the online bingo sites to have more funds to advertise their own promotions and offers. Such advertising can include everything from television commercials for television shows to large ads for website versions of the game.
Players are also drawn to the bingo deposits offered by online bingo sites. With some sites offering what are known as no deposit bonuses, players can start playing bingo for real money without needing to deposit any money at all. With sites like 888 Ladies being sold to Playtech for £2.5 million the type of value that 888 Ladies bingo have to offer has gone down well within the industry. This suggests that players are far more likely to find a site to call their home and join than other types of halls.
However, players should be aware that the cash prizes available to win can’t necessarily be the same as what’s on offer when advertising the halls. With the value of the prize money going down the size of the jackpot a player would need to match to win the jackpot is relative to the number of players using the site. Matching the amount of people playing to the amount of money raised allows the individual player to win a larger prize than those who match the amount raised.
For players that are hoping to win the larger jackpot prizes, it’s important to select a site which has enough players toEnsure the Jackpot is large enough to accommodate the number of players expected. While large jackpots are attractive for players the odds of winning one of these are much smaller than if there are a lot of players.
The $1,000,000 Jackpot
The largest current jackpot available in the bingo world is the so called “£1,000,000 jackpot”. The player who announced this first invented the jackpot as we know it now. The name is said to have come from the advert which appeared in the New York Daily News.
The advert read “Today’s big game is the game of lotto; the game that could make you rich. Would you like to make millions with the game of lotto? Would you like to be rich?”
The aim was to use only 250 words and include at least 3 general statements. The statement were as follows:
We want to hear from you. Is there a problem with your favourite product? We want to hear from you. Is there anything you don’t understand about your favourite product? We want to hear about it.
The aim was to have 25 different advertisements in the paper and as many radio stations as possible. However, due to the cost of the advertising each week the Daily Mirror was able to fit 14 of these adverts in one page.
However, there was an aspect which the advertising staff were unwilling to go for and this was the cost of the paper. £3.75 was the price of the paper and £1.25 was its cost. To this day the Daily Mirror’s website shows nearly seventeen hundred advertisements.
With all copies of the paper being sold at a cost of around £2, the Daily Mirror soldgie readers, and appeared to have been very successful in its advertising campaign.
However, the success of the advertising campaign had one drawback. It affected the number of subscribers the paper attracted. During a period of 13 weeks, the paper’s advertising campaign created an increase of subscribers, but the average number of issues published during that period, was just over 100.
A further problem was that although the advertising had been very effective the paper’s news coverage wasn’t. The number of Bureau ofope news stories about the bingo industry was just under 10% and this had been increased to 15% in the last newsletter.
A final worry was that the advertising did not bother the news reporters. When the advertise Kauaple adverts were rejected for being false and did not offer any substantial prizes the reporters felt they had been tricked.
However, the News League continued to grow and to lose money. Profit margins on all new subscriptions were set at 15% hence the incredible growth in the number of readers to the online version of the paper.